Easy, Fast, Cheap?


This is what you and I want everything to be. We want it to come easy, happen fast, and be cheap. The reason for this is simple. It’s human nature. The number one goal of your brain is your survival. Everything else is secondary. So when you decide you want something like getting abs or making a million dollars, your brain really doesn’t care. It says, “If you’re gonna do this let’s make it easy, fast, and cheap because I don’t want to spend too many of my resources on it.”

Just like your smartphone, the brain has only so much processing power on one charge. Every time it makes a decision its “battery power” is reduced until it’s charged up again (sleep). So, naturally, it wants to reserve as much power as possible just in case you get yourself into a survival situation. If you’re burned out from making 5000 decisions in a day then you may not be able to perform at 100% during your fight-or-flight situation. The reality is we are running on primal survival software while living in a modern world. But our survival is pretty much guaranteed. We have plenty of food, water, and shelter. So while our brain is only concerned with survival, we are concerned with looking good naked, going on vacation, and all these other things that have nothing to do with surviving.

So what does this really mean for you? Well, I’ve learned that everything in life worth having does not come easy, it doesn’t happen fast, and it’s usually not cheap. And you don’t want it to be. The way that you learn best is by putting in lots of effort over a long period of time which may cost you either a good amount of your money or time. (Or both!) Every time you make a decision you learn something new. If you’re avoiding decisions by taking the easy way out then you’re not going to learn much. More than likely you won’t get the results you desire.

To bring this whole thing back around to nutrition, I’m sure you’re familiar with the fitness claims that we see in the media nearly every day. “Lose 30 lbs in 30 days!” “Take this pill for great abs!” “Ten days to a tighter tummy!” These have a high appeal to our easy, fast, and cheap desires. But those types of claims are made by people and companies who could care less about you and more about their profits. But we are highly affected by these. You hear them over and over and eventually those are the results we expect will happen. But I’m here to tell you that’s just not the way it works.

There are rules when it comes to changing the way your body looks, feels, and performs.

Rule #1:

It’s not easy. It takes effort. Lots of it. Hard work is at the foundation of any success story. This is grit and determination and willpower. Some days you’ll have to force yourself to do things that you don’t feel like doing. You have to do the right things consistently and be willing to persevere if things become difficult.

Rule #2:

It doesn’t happen quickly. The body changes at it’s own pace. You might want to see your abs in 1 month but your body wants to do it in 6 months. Changing anything about yourself (body or mind) that you want to keep for the long-term happens over time. Your body needs to see you doing the right things over and over for a long period of time then you’ll start to see results. Don’t buy the “30 lbs in 30 days program.” Instead buy the “Learn the skill of nutrition and how it will improve your life” program. That’s the one you want.

Rule #3:

It’s not cheap. And I’m not referring to just money. If you value your time then that has a cost as well. You might even value your time more than money. You probably do because it’s one of those non-renewable resources. But whether we’re talking money or time, you don’t want cheap. Cheap prices for a nutrition program or nutrition advice usually mean that they don’t come with a lot of value. And you need lots of value when you’re getting life-changing help from someone. Cheap time, meaning it doesn’t require much of yours, means it likely won’t end up changing you in a significant way. A real change does require you to prioritize some of your time for it. In most cases we can just reduce our TV and social media time to make room for it.

So there you have it. Any time you want to change something in your life. Look for the less easy, longer, more costly approach. That’s the one that has great people behind it and that’s the one where you’ll get what you want.

Clay EvanComment