Coach Clay

After literally decades of struggling with what I was eating and how I looked, I’m happy to say that I have learned a way of living that has allowed me to overcome both of these. I’m so inspired by the process that I have dedicated my life to helping others achieve the same thing. I’m here to tell you that these areas of your life don’t need to be a struggle for you. I want to help you get control over these things so you can focus on what’s really important to you in your life. This is why I’m a part of LunchBox Fitness. Everyone on the LBF team is dedicated to your success. We are here to help you succeed.


More About Me

Why did you decide to become a nutrition coach? 
After figuring out my own nutrition and going through my own transformation I knew I had to help others do the same. I saw the people around me struggling with the same thing I struggled with my whole life. I knew that if I could do it then so could they. They just needed someone to guide them through the process.

What do you love most about being a nutrition coach?
I love hearing about the NSV’s (non-scale victories). I believe most people associate improving their nutrition with losing scale weight - and that is definitely something that can happen if you want. But there are so many more invisible successes that come along with giving your body the foods it needs. My favorite is when someone learns they don’t need to feel guilty about eating treats like ice cream, cookies, etc. That is a huge win for them!

What’s the most important piece of advice you would like to share with someone who is looking to improve their nutrition?
First off, you can absolutely do it. Second, improving your nutrition is really about improving you. It’s about getting you to change your behavior around food. It’s getting you to choose the right foods. It’s getting you to do it consistently. When I struggled with food (for decades) it wasn’t a food problem, it was a me problem. Find someone to guide you, learn what needs to be learned, and work on improving yourself every day.

What is the #1 most important thing someone should know about working with their own nutrition coach?
Your coach wants nothing more than to see you succeed. They are there for you no matter what happens. We are not looking to judge you. We only wish to understand so we know the best way to guide you through your process.

How has improving your nutrition changed your life?
Oh man, it has changed my life in so many ways. It gave me the structure I was always lacking. It gave me confidence knowing that I was doing something good for myself mentally and physically. I’m more confident in how I look and I have more self-esteem. It’s really hard to put the feelings into words but they are very real and they have positively affected every part of my life.

How do you workout? 
I started out with CrossFit back in 2010. I’ve been lifting weights for the past few years. And I added some bodybuilding training recently just for fun. The isolation work has really helped fix any muscle imbalances from doing only compound lifts for so long.

Are you married? Do you have kids? Any animals? 
I’m married to Coach Z who is my biggest inspiration. She’s fearless, has an endless amount of motivation, and never settles for less than she wants. And I have 2 Italian Greyhounds. They are miniature Greyhounds if you’ve never heard of them. Just imagine a big Greyhound that only weighs 12 pounds. They are super sweet and cuddly. I’d say they’re closer to cats than dogs. :) We also recently acquired a Blue-Fronted Amazon parrot named Zig. Yes, we are crazy parrot people. I never thought we'd have one but Z has wanted one since she was a kid. How could I say no? :)

Describe the meal you could eat every day for the rest of your life. 
Shredded lime chicken made in the crockpot, white rice with butter, and a side of yellow squash and zucchini. Oh man, I’m getting hungry just typing this. I like to keep the bulk of my food the same and change up the treats to keep things interesting.

What is your favorite treat? 
Don’t even get me started! If I had to choose just one thing it would be chocolate ice cream with crumbled sugar cookies on top of it. Wow!

What are your favorite TV shows - past and present. 
Breaking Bad, The Fall, Game of Thrones, Silicon Valley, Chef’s Table, The Wire

Do you have any hobbies?
Do lifting and eating count? I love lifting weights. I also just got back into mountain biking. My wife and I bought some nice dual suspension bikes and we've been riding 2 or 3 times per week. It's a great way to disconnect from technology and get out in nature.

What are you most passionate about?
I’m really passionate about human behavior. I’m fascinated by how we work and why we do the things we do. I love reading about it and applying what I’ve learned. I love talking about it and observing others. I know, totally boring. But in this line of work it’s incredibly useful. I’m also passionate about growing and developing this business (LunchBox) although I’m not very good at it yet. However, I’m learning something new everyday and constantly improving my skills.

What is something you want others to know about nutrition?
Don’t overcomplicate it. Food is simple. Take in your macronutrients for the day and know that you’re taking care of yourself. If you slip, don’t beat yourself up. What’s important is that you get back on track so you can keep working on improving yourself.

What is the biggest nutrition myth that you would like to disappear?
I would like the idea of ‘good’ and ‘bad’ foods to disappear. Thank you.

Would you like to share anything else? 
Yes, absolutely. Everybody wants to make a change but you have to be willing to do it. Wanting something is just a thought. We can all do that. Being willing requires action. It means you have to do something extra. You have to make the decision for yourself that you’re all in, you’re committed, you’ll do whatever it takes. This is it. This is where you finally put your struggles behind you and start working on what you want. We are here to help. :)