Our Philosophy & Mission

LunchBox wants to help make your physique and performance goals a reality.



We believe you should properly fuel your body using the right amounts of food, and you should do it with foods you love. Restrictive diets, deprivation and only eating “clean” foods to lose weight doesn’t work for most people. You should be able to nourish your body with whole, real foods while still enjoying your favorite treats in moderation. This makes for a sustainable way of eating that you can keep forever.


We’re here to serve the CrossFit community. We provide the support and information you need to improve the way you eat and perform.

We want you to be lean, have endless energy and set PRs. Above all, we want you to be happy with how you look and feel, and it’s totally possible.

We believe you can improve every part of your life with proper nutrition and a positive outlook, and we can’t wait to work with you!